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DC Super Heroes Run

Run like a hero, push past your limits

Warner Bros. brings a new version of the DC Super Heroes Run to the capital.
This time, the villains have joined the race. The Joker and Harley Quinn team up with Superman, Wonder Woman, Flash, and Batman for the adventure.

November 18, 2026

Madrid

10,000 runners

 

6km

Two sides, one goal,

A popular 6km race that combines sport, entertainment and the DC Comics universe.

Participants

Participants can choose to represent one of four superheroes or two supervillains, receiving their character's official t-shirt and becoming part of their team during the race. In addition to individual rankings, runners earn points for their superhero, fostering team spirit and friendly rivalry.

Participants

Participants can choose to represent one of four superheroes or two supervillains, receiving their character's official t-shirt and becoming part of their team during the race. In addition to individual rankings, runners earn points for their superhero, fostering team spirit and friendly rivalry.

The test

With a great atmosphere, entertainment along the route, activities for the whole family and children's races, it becomes a unique experience where the main objective is to enjoy the sport while each participant brings out their most heroic side.

Communication

Children's races
Team competition
Superhero appearance
Runner's expo

Campaign of 150 GRPs on ATRESMEDIA Television channels.
Campaign of 100 radio spots on Atresmedia Radio stations.

Arch with screen
, Photocall podium,
Sampling,
Product placement,
Superheroes,
Activations,
VIP area

Running superheroes

And in terms of communication, with participation and reach data that are growing exponentially.

Participation data

By sex

46% Men
54% Women

By age

(average age 38)

18-24

9.3%

25-34

30.3%

35-44

31.1%

45-54

22.7%

+55

5.5%
ROI audience
0 M
ROI assessment
0 M€
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Madrid · September 27 · 10K · 10,000 participants · The fastest race in Madrid · blablabla · September 27 · 10K · 10,000 participants ·

42,500 people
flying free.

The starting line shows of the San Silvestre Vallecana race are unique. 42,500 people singing, jumping, and enjoying themselves at the same time is an experience that can't be explained; you have to live it.

And thousands more
enjoying it from their homes.

The starting line shows of the San Silvestre Vallecana race are unique. 42,500 people singing, jumping, and enjoying themselves at the same time is an experience that can't be explained; you have to live it.

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Youngblood camp
Youngblood camp
A center that brings together future talents, creating a high-performance space, a unique project with international reach

Much more than a career

€100K

€150K

An experience that combines sport, entertainment, and one of the world's most iconic licenses.
If you're looking for an opportunity for your brand to connect with thousands of participants and families in an environment filled with excitement, fun, and positive values, we'd be delighted to create a tailor-made collaboration.

One more lap

We don't close for holidays here; we still have much more for you to discover. Want to come and see us?