Red Bull
Tetris Callao
The pieces fall, but not the party.
In the heart of Madrid, and with today's most relevant content creators led by Grefg, we designed an event for Red Bull where the Tetris Pro community and all fans of this video game took center stage. Despite the inherent risks of organizing an outdoor gaming event, the result was spectacular.
Fit all the pieces together
Seeking the integration of partners like Domino's Pizza or Samsung was another of the great challenges of this proposal: it's not that we set a record, it's that we beat the game.