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KLM North vs South

Duel in the streets, running decides

One city, thousands of runners, two teams, and two ways of experiencing Madrid.
North and South face off every year in a unique race that runs the length of the capital with one goal: to prove which territory is the fastest.

June 20, 2027

Madrid

7,500 participants

 

10k

Fly through Madrid, a fast and certified 10k!

A 10-kilometer journey to enjoy running and explore Madrid from North to South,
with an honorary title at stake: which team dominates the capital, the northern one or the...

southern?

The race in numbers

By sex

31.97% Women
68.03% Men

By age

 (Men)

<30

18.7%

30-40

27.8%

40-50

27.1%

+50

26.4%

By age

 (Women)

<30

29.2%

30-40

31.4%

40-50

22.6%

+50

16.8%

A purpose full of initiatives

NorthSouth_Images_2026_Reforest

We reforest

We are fighting to combat the carbon footprint hand in hand with KLM and the Reforesta Association.
NorthSouth_Images_2026_We produce

We produce

We choose to reuse, and when that's not possible, we use materials and printing that reduce environmental impact.
north-south-madrid-supply-is

We recycle

And we facilitate the recycling of all race waste.
we promote

We promote

We are committed to an eco-friendly event, designed to minimize its environmental impact
we promote

We promote

We use 100% renewable electricity, including in the official race vehicles.

Thanks to the support of KLM Royal Dutch Airlines, this year we have strived to make the race more eco-friendly than ever.

Committed

At KLM North vs South we are convinced that with our strides we can combat the carbon footprint.

Initiatives

  • T-shirts with eco-friendly fabric.
  • Non-polluting racing vehicles.
  • Electric and silent generators.
  • Collaboration with the Reforesta Association for the renaturalization of the environment.
  • Prioritizing mobility in public transport.

Live the journey, run Madrid

A communication plan encompassing social media, specialized media, and a database of 40,000 people that
allows brands to maximize their presence and leverage all the assets of the race.

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Ready for takeoff

A communication plan supported by their own Instagram and Facebook profiles, and a media plan with Corredor, Runnea and Corriendovoy, which together with press releases and communications to the databases of 40K people, lead the brands to take advantage of all the elements of the race.
Unprecedented organic media coverage

Over 1.3 million in media value!

  • Over 700.8K views with high engagement
  • Influencers and top-level athletes invited

We reached the running community with the support of several of the best media outlets in the running sector, including mailings to more than 100,000 runners.

Every year we sign agreements with general and sports media so that the message of KLM North Vs South reaches every corner of the capital. 

Activations

A high-level test that allows you to build activations that go far beyond brand presence, generating unique experiences and content.

brand experiences

Brand experiences

activations along the route

Activations along the route

influencers

Influencers

sampling

Sampling

kilometer points

Kilometer markers

pace racer

Pace racer

product placement

Product placement

brand branding

Brand branding

fair runner

Runner's Fair

content creation

Ready for takeoff?

5K€

€35K

The next journey is about to begin. KLM North vs South is much more than a race: it's a platform to connect with thousands of people, experience Madrid, and create memorable experiences around running.
Join us and let's take your brand to new heights.