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KLM North vs South

North or South?

Two different ways of experiencing Madrid are represented by two teams that travel through the capital each year, from north to south, to demonstrate which territory is the fastest.

June 21, 2026

Madrid

8,000 participants

 

10k

10K that are done in a flash

A fast and certified course, a moment to enjoy and an attraction for runners who want to improve their personal best on the asphalt.

A purpose full of initiatives

NorthSouth_Images_2026_Reforest

We reforest

We are fighting to combat the carbon footprint hand in hand with KLM and the Reforesta Association.
NorthSouth_Images_2026_We produce

We produce

We choose to reuse, and when that's not possible, we use materials and printing that reduce environmental impact.
north-south-madrid-supply-is

We recycle

And we facilitate the recycling of all race waste.
NorthSouth_Images_2026_We Promote

We promote

We use 100% renewable electricity, including in the official race vehicles.

Thanks to the support of KLM Royal Dutch Airlines, this year we have strived to make the race more eco-friendly than ever.

Committed

At KLM North vs South we are convinced that with our strides we can combat the carbon footprint.

Initiatives

  • T-shirts with eco-friendly fabric.
  • Non-polluting racing vehicles.
  • Electric and silent generators.
  • Collaboration with the Reforesta Association for the renaturalization of the environment.
  • Prioritizing mobility in public transport.

Ready for takeoff.

A communication plan supported by their own Instagram and Facebook profiles, and a media plan with Corredor, Runnea and Corriendovoy, which together with press releases and communications to the databases of 40K people, lead the brands to take advantage of all the elements of the race.
Unprecedented organic media coverage

Over 1.3 million in media value!

  • Over 315K views with high engagement
  • Influencers and top-level athletes invited

We reached the running community with the support of several of the best media outlets in the running sector, including mailings to more than 100,000 runners.

Every year we sign agreements with general and sports media so that the message of KLM North Vs South reaches every corner of the capital. 

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A high-altitude race

Shall we take off?

5K€

€35K

If you keep saying your brand is sustainable… prove it! Sustainability and sport in a unique celebration.