LALIGA FC Community Challenge
The community decided the match
We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices ·
We wanted to go one step further
A project for @laliga and @easportsfces . Last year we transformed the game; in this second LALIGA FC edition we went a step further with a new format. We took over the centre of Madrid and turned Cines Callao into a football pitch where LALIGA Legends faced Content Creators, and the community made real decisions: from the team name and captain to the rules of the match itself.
An experience that continues to strengthen LALIGA's position
Leader in entertainment
Conceptualization, creative direction and comprehensive production
Focused on building a digital experience and product that connects with and activates the whole community.
The action was amplified
Across all the screens at Cines Callao, FNAC and El Corte Inglés, with one key milestone: for the first time, the stream aired on @clearchanneles' digital street displays.
