LALIGA FC Community Challenge
The community decided the match
We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices · We didn't want an audience · We wanted accomplices ·
A project for @laliga and @easportsfces where, if last year we transformed the game, in this second edition of LALIGA FC, we wanted to go a step further, exploring a new format, in which we took over the center of Madrid, transforming the Callao Cinemas into a football field where we pitted LALIGA Legends against Content Creators, giving the community the possibility of making real game decisions: from the choice of name or captain to the rules of the match themselves.
An experience that continues to reinforce LALIGA's position as a leader in entertainment
We carried out the conceptualization, creative direction and comprehensive production of the project, focusing on creating an experience and a digital product capable of connecting and activating the entire community.
The action was amplified across all screens at Callao cinemas, FNAC and El Corte Inglés, with a key milestone: for the first time, the streaming was broadcast on the digital billboards of @clearchanneles.