Iberdrola viewings · Women's World Cup
The World Cup was seen as a team effort
We succeeded in making the community and fans feel part of the project, connecting emotionally at every stop along the way.
We built stands where there was no stadium.
We transformed the Women's World Cup matches into meeting points to experience them together. The screenings brought the energy of the competition to public spaces, reinforcing Iberdrola's commitment to women's sport and creating a collective celebration around each match.
More than a roadshow
A movement
Communication milestone
A shared experience with social and cultural impact
A visibility platform for women's football beyond the stadium.
