Supernova Rise 3
Running can also feel easy
Project for @adidas_es in which we presented the new Supernova Rise 3 alongside content creators and key brand clients. We carried out an urban aesthetic intervention, built on the narrative and functional benefits of this new edition of Supernova.
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We tested the product promise with our feet on the ground.
On an experiential level, we developed a team challenge on Strava that expanded the narrative around the city, comfort, and everyday use. The experience culminated in the personalization of the sneakers through tagging, giving consistency to the creative concept and reinforcing the project's identity.
We transformed the launch of the Supernova Rise 3 into an experience designed for running, testing, and understanding. The product went from being just a technical specification sheet to being showcased in motion, with a presentation that closely resembles the experience of a real runner.
Product testing transformed into a brand experience.
Design of routes and moments to facilitate conversation about the product between specialists and the community.
Content born from a real experience, not from an advertising recreation.
