Supernova Rise 3
Running can feel easy too
A project for @adidas_es in which we presented the new Supernova Rise 3 with content creators and key brand clients. We staged an urban aesthetic intervention built on the story and functional benefits of this new Supernova.
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We tested the product promise with our feet on the ground.
Supernova Rise 3
Product testing transformed into a brand experience.
At an experiential level
We built a team challenge on Strava that took the story across the city, comfort and everyday use. The experience ended with customising the shoes through tagging, which kept the creative concept consistent and reinforced the project's identity.
We transformed the launch of Supernova Rise 3 into an experience designed for running, testing, and understanding. The product went from being just a technical specification to being showcased in motion, with a presentation that closely resembles the experience of a real runner.
Design of routes and moments to facilitate conversation about the product between specialists and the community.
Content born from a real experience, not from an advertising recreation.
