NFL Fan Zone
Madrid learned to play big
NFL Madrid Game 2025 · NFL Madrid Game 2025 · NFL Madrid Game 2025 · NFL Madrid Game 2025 · NFL Madrid Game 2025 ·
The first NFL experience in Spain began long before kickoff.
Together with @TeamSpain, the first NFL Experience in Spain, transforming Plaza de Oriente into an immersive fan zone. The activations translated the league's codes, symbols, and culture to connect with new audiences. The experience culminated in a Watch Party celebrating the kickoff of the NFL Madrid Game 2025.
A locally relevant and community-oriented project.
Interactive activations designed for fans and new audiences.
