Autopia
A living museum of automotive history
A journey through the culture, passion and evolution of the automobile in a unique natural oasis where brands connect with their audience in a close and emotional way for two days.
April 24 and 25, 2027
Boadilla del Monte (Madrid)
18,500 attendees
2,000 vehicles
Where the past inspires the future
A journey that brings together classic cars, iconic sports cars and current supercars
(63% Madrid and 37% rest of Spain)
A plan where the car is understood as culture, entertainment and emotion.
Evolution of Autopsy Assistance
A unique setting within the Santander Group's Financial City Forest
Culture
Artists, artisans and creators connect with the public
Forest
A thousand scenarios and experiences for all audiences
Automobile Circle
A tribute to automotive history transformed into a commercial space
Recreational area
Food trucks, live music, a children's area, driving simulators, and other activities
Autopia Club
A space for meeting, networking and relaxation with a carefully curated gourmet selectionEngine with a conscience
CRIS AGAINST CANCER
- 3% general admission
- €3 tickets for children and co-pilots
- Additional donations
In 2026, a donation of €15,732 was raised.
Sustainability
Under-vehicle cardboard to protect vegetation
Avoid generating printed waste
Waste sorting
Multiple areas where you can experience the passion for motorsports
Culture
Artists, artisans and creators connect with the public
Idols
Meeting people you admire is a unique experience
Exposure
Presence of pieces and vehicles from museums and large collections
Collecting
More than 10 carefully selected vendor stalls for the delight of any enthusiast.
Leisure and shopping area
In the heart of the forest we have multiple activities for children, adults and children.
Shopping area
Collector's items, fashion, and automotive-related works
Pet friendly
Dogs are welcome, with designated water and food areas
Art
You can admire collector's items and the best historical works related to motors.
Leisure
5,000m2 dedicated to gastronomy, exhibitions, live music and activationsFor the whole family.
And when we say whole, we mean whole.
When we say EVERYONE, we can't leave our best four-legged friends at home. We invite participants and the public to come with their dogs and enjoy surprises for them too!
We have imagined a dream for car lovers and lovers of life
In the incredible oasis of the Santander Group City
A plan for all audiences
Owner & visitor
in the same place.
A unique event where owners find the ideal setting to share their passion, and visitors intuitively discover authentic gems of the motoring world, organized by decades or categories, and surrounded by activities for the public.
Full Throttle
AUTOPÍA will continue to strengthen its presence in national, specialized and digital media to increase the event's visibility and the exposure of collaborating brands.
The 2026 edition achieved:
112 million potential media impressions.
€359,955 equivalent advertising value (AVE).
Communication plan
- Press Office: preparation and dissemination of press releases, convening and coordination of content with specialized and general media.
- Email Marketing: sending newsletters to a database of more than 17,700 contacts.
- Social Media: organic content, live coverage and collaborations with content creators, with the goal of exceeding 500,000 views by 2026 and generating a high level of interaction.
- Digital Advertising: targeted campaigns in Meta Ads to reach more than 500,000 people, as in this edition.
- Digital Experience: continue developing the AUTOPÍA x GTSpotters App by expanding the visitor experience through routes, vehicle identification, quizzes, galleries and new activations for sponsors in order to exceed its 13,558 users.
Television campaign
We will once again develop a national campaign on the channels of the Atresmedia Group, where AUTOPÍA obtained excellent results in the previous edition, reaching more than 36 million impressions through the broadcast of the spot on Antena 3, laSexta and Neox.
Digital and Specialized Media
Amplify collaboration with specialized media in the automotive, motor and lifestyle sectors, as well as with high-audience digital platforms, to broaden the impact of the event and enhance the presence of partner brands.
Influencers and Content Creators
A specific strategy will be implemented with content creators from the automotive and lifestyle world to generate organic content, increase reach on social media and connect with a young, digital and highly influential audience.
From zero to 100 with more than 30 sponsoring brands
Average stays of six hours allow for high interaction with brands, which take advantage of this to surprise their most loyal followers and attract those eager for excitement.
Top of the range
Autopia is not just a vehicle exhibition, but an experiential marketing platform where brands can design fully customized actions to achieve their objectives of visibility, engagement, sales or
business generation.
Networking with professionals, companies and potential clients
Test drives and dynamic demonstrations
Hospitality and experiences with employees and customers
Memorable moments and brand anniversaries
Meetings with idols and role models in the world of motorsports
Content creation in collaboration with creators and influencers
Branded spaces and experiential zones
Collaborations with communities and associations in the sector
Contests and raffles
Interactive activations
Autopia is not just an exhibition of
vehicles, but a platform of
experiential marketing, where the
Brands can design actions
fully customized for
to achieve their visibility goals,
engagement, sales or
business generation.
Fast and luxurious
20€
€90K
Let's experience this unique event together, where a passion for motorsports and the thrill of it all create the perfect setting to connect with thousands of people and generate real opportunities for your brand. Are
you ready to join the Autopía 2027 project? Hurry, we're starting soon!