The Caprice Shop
Madrid gave in to temptation
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Baileys' Capricería was reinvented thanks to the design of a comprehensive content creator strategy, aligned with the event's narrative to generate authentic engagement and a real connection with the audience.
Press and Collaborations
We backed it up with carefully planned press amplification and strategic partnerships with media partners, maximising the reach and visibility of every detail of the market.
The result
A 360° ecosystem where every action complements the next, every message adds up and the experience goes beyond the physical space. That's how we turned an event into a brand phenomenon.
