Formula E Showcar
Formula E took over the street
We turned Doctor Esquerdo street into a city circuit to bring the Formula E show to the heart of Madrid. We conceived, designed and produced a full brand experience for Citroën: track layout, safety, pits, VIP grandstand, screens and a Gen3 Evo demonstration driven by Tatiana Calderón.
We launched the Madrid E-Prix the way we know best: flat out.
Temporary transformation of an urban road into an electric competition venue.
Comprehensive production in a complex environment, with fan experience and VIP area.
Design of the action as an event, content and media warm-up of
Attendees
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Combined views on the Marca.com and SoyMotor streams
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Thousands of additional views of organic content generated on social media
