Formula E Showcar
Formula E celebrated in the street
We transformed Doctor Esquerdo Street into an urban circuit to bring the Formula E spectacle to the heart of Madrid. We conceptualized, designed, and produced a complete brand experience for Citroën: track layout, safety measures, pit lane, VIP grandstand, screens, and a demonstration of the Gen3 Evo driven by Tatiana Calderón.
Madrid · September 27 · 10K · 10,000 participants · The fastest race in Madrid · blablabla · September 27 · 10K · 10,000 participants ·
We present the Madrid E-Prix in the best way we know how: by driving at full speed
Temporary transformation of an urban road into an electric competition venue.
Comprehensive production in a complex environment, with fan experience and VIP area.
Design of the action as an event, content and media warm-up for the Madrid E-Prix
Attendees
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Joint plays on the Marca.com and SoyMotor streams
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Thousands of additional views of organically generated content on social media
