Back to the Basics

The stars shine in green

Back to Basics breaks down the barriers that keep women from exploring strength sports, making them more accessible and empowering women to take part.

Let's play with the 'A' and the 'V' to simulate someone lifting the bar

A strategy built to get the word out and fill the room

Together with Lydia Valentín

With an Olympic champion and the women's national weightlifting team as our benchmark, backed by a pool of voices the community listens to, who amplify our message.

Back to the basics

We developed the Back to Basics concept to break down some of the barriers women face when getting into strength sports, making these sports accessible to all women.