ElPozo Bienestar
Sport Center x Carlos Alcaraz and
Olga Carmona
ElPozo and Carlos Alcaraz 'invade' Madrid's Plaza de Callao. We planted an interactive space where the brand's top ambassadors, Carlos Alcaraz and Olga Carmona, took center stage: a space for health and sport!
Match point
All you have to do is return Carlos Alcaraz's ball! Not everyone can. Even World Champion Olga Carmona took on the challenge and found out it was no walk in the park.
We turned Plaza de Callao into
a space for health, sport and
content creation.
For three days, both the public
and content creators
could interact with the brand:
from simulator experiences and
healthy cooking workshops
to a virtual tennis tournament.