LALIGA FC Rush
Transforming the game
A project for LALIGA and EA SPORTS that brings
both brands together in one event, uniting real and digital football.
November 23, 2025
Madrid
10,000 participants
10K
The initiative that brings LALIGA and EA
SPORTS together within Transforming The
Game, in their commitment to
building the football of the future: a
more inclusive, innovative and
connected sport. The ultimate battle between
a team of content creators
and a team of legends, played over two matches.
First in a virtual format in
FC, in Rush mode, and
then we took it to real life
with a match under the
same rules and on the same
dimensions.
A of gaming and real football
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streaming channels: DjMaRiiO, Spursito,
xBuyer, Paul Ferrer and Mercedes Roa
xBuyer, Paul Ferrer and Mercedes Roa
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top-level team captains: Figo, Puyol, Diego López, Morientes, Vero Boquete
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Reality & Virtual
A strategy that brings together Gamergy, LALIGA, DjMariio and the main sports media.
