Atlético de Madrid Stand Nike Store Castellana
This stand lives in you
Atlético de Madrid Stand · Nike Store · Castellana · Atlético de Madrid Stand · Nike Store · Castellana · Atlético de Madrid Stand · Nike Store · Castellana · Atlético de Madrid Stand · Nike Store · Castellana
We put the fans at the heart of the experience.
We take a brand idea to the place where football becomes real: the stands.
We designed it together with YY++
An activation that fuses space, fans and content in real time, respecting the red-and-white codes so the message didn't interrupt the passion but amplified it.
Experience in an environment of
With this approach, we went beyond the first execution and turned the idea into a 360º campaign around the Derby: we 'dismantled the stand' in a Fake OOH action that got people talking on social media and in the press, then reappeared in retail as an activation space with @marcosllorente, @markus_pubill27, @alexbbaena and @pablobarrios, who symbolically joined the stand alongside a selected group of fans and content creators.
