LANOCT.
The first race with after-school activities
NOCT. is a running festival. An alternative plan with friends, music, sport… where the stopwatch is the least important thing.
June
Madrid
8,000 participants
7K
LANOCT is not just another race
We welcome crazy ideas.
Enjoy it
The entire race journey was accompanied by afternoon and evening micro-events with a common theme: the running concluded in celebration, in a party, the only race with an after-party.
4h pre-race
Food trucks
Brand activations
Departure at 10:00 PM
Runner's bag + official t-shirt
After party
RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN •
The race in numbers
Too late to leave
With a creative concept inspired by underground parties where industrial style and the most underground aesthetic come together to create an environment totally removed from the world of running.
7km of hype
We have a powerful communication plan to maximize the visibility of the event and offer brands a continuous presence before, during and after LANOCT.
OOH
Maximum visibility in the urban environment, generating notoriety before the event.
- Exterior Plus: 21 shopping centers and 7 parking lots in the Community of Madrid
Vertical
Presence in the main media specializing in running, connecting with a highly affinity and committed audience to the sport.
- Runnedia, Running I Go
Plans in Madrid
Amplification in the main prescribers of leisure and plans in the city, bringing LANOCT closer to an urban public in search of new experiences.
- Time Out, Madrid Happy People, Madrid Life
Lifestyle
Coverage in lifestyle media that positions the event beyond sport, reinforcing its experiential and cross-cutting nature.
- Woman
Digital
Targeted campaigns on digital platforms and social media to maximize reach, awareness, and conversion among key audiences before, during, and after the event.
- Spotify
- Meta Ads
- TikTok Ads
It was never just about running
Brand branding
Brand integration across the main physical and digital media of the event
Brand experiences
Creation of immersive and interactive spaces where the brand connects with attendees through memorable experiences.
Content creation
Production of audiovisual and social media content to amplify the brand's presence before, during and after the event.
PR actions
Design of exclusive experiences and events to generateawareness, media coverage and valuable relationships with strategic audiences.
Personalized pre-training
Exclusive training sessions to build community, generate content, and strengthen the bond between the brand and participants before the event.
Sampling
Strategic product delivery at the moments of greatest impact to a highly receptive audience.
Product placement
Natural integration of products and services within the event experience, enhancing their visibility and brand recall.
Influencers
Collaboration with content creators to amplify the reach of the event and generate authentic conversations around the brand.
VIP area
Exclusive space for guests, clients, ambassadors or partners, designed to offer a unique experience and enhance networking.
Food Trucks
Personalized gastronomic activations that enrich the attendee's experience and generate new points of interaction with the brand.
Backs
One of the most visible assets of the event, offering brand presence during the race, in photographs and in content shared by participants.
We left the watch at home,
because the race is experienced like a party
and the party feels like a race.
42,500 people
flying free.
The starting line shows of the San Silvestre Vallecana race are unique. 42,500 people singing, jumping, and enjoying themselves at the same time is an experience that can't be explained; you have to live it.
Running club
LANOCT will attract everyone from runners looking for new challenges, tired of the same old races, to those who want an alternative plan to share with their friends.
And thousands more
enjoying it from their homes.
We'll put you on the list
Thanks for coming. See you next time.
Let the whole world know
€100K
€150K
We have the night, the crowd, and the city. LANOCT. wasn't built by chance. Its status as a social running event is due to the brands that have joined this project, transforming it into a truly memorable experience. And you? What do you want? A race or a rave?