LANOCT.

The first race with an after-party

NOCT. is a running festival. A different kind of night out with friends, music and sport, where the clock matters least.

June

Madrid

8,000 participants

LANOCT is not just another race

LANOCT is a new way to experience running. You warm up by dancing and breathe by singing. Yes, there's also bingo, a ball pit, a speed test, karaoke, and you can eat pizza—before or after your run.
Bring on the crazy.

Enjoy it

Every step of the race journey came with afternoon and evening micro-events and one common thread: running ends in a celebration. The only race with an after-party.

Lanoct_tshirt — Runner's bag + official t-shirt

RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN • RUN • MUSIC • LIGHTS • DANCE • SHARE • FRIENDS • ENERGY • OUTFIT • NIGHT • AFTER • MATCH • URBAN •

The race in numbers

Public

49% Women

51% Men

Women

(average age 31)

< 30

51,7%

30-40

32,7%

40-50

10,7%

> 50

4,9%

Men

(average age 34)

< 30

42,5%

30-40

33,1%

40-50

14,8%

> 50

9,6%

communication value

0 K€

cumulative audience

0 K

participants < 25 years old

0 %

total views

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Too late to leave

A creative concept inspired by underground parties, where industrial style and the rawest aesthetic come together to build a world far from running.

7km of hype

A powerful communication plan to maximize the event's visibility and give brands a constant presence before, during and after LANOCT.

OOH

Maximum visibility across the city, building awareness before the event.

Exterior Plus: 21 shopping centers and 7 parking lots in the Community of Madrid

Running media

Presence in the main media specializing in running, reaching an audience that loves the sport and is fully committed to it.

Runnedia, Corriendo Voy

Plans in Madrid

Amplified by the city's top voices in leisure and things to do, bringing LANOCT to an urban audience looking for new experiences.

Time Out, Madrid Happy People, Vida de Madrid

Lifestyle

Coverage in lifestyle media that takes the event beyond sport and reinforces its experiential, crossover appeal.

Woman

Digital

Targeted campaigns on digital platforms and social media to maximize reach, awareness, and conversion among key audiences before, during, and after the event.

Spotify
Meta Ads
TikTok Ads

It was never just about running

Branding

Brand integration across the main physical and digital media of the event

Brand experiences

Creation of immersive and interactive spaces where the brand connects with attendees through memorable experiences.

Content creation

Production of audiovisual and social media content to amplify the brand's presence before, during and after the event.

PR actions

Design of exclusive experiences and events to generate awareness, media coverage and valuable relationships with strategic audiences.

Personalized pre-race training

Exclusive training sessions to build community, generate content, and strengthen the bond between the brand and participants before the event.

Sampling

Strategic product handouts at the moments of greatest impact, for a highly relevant audience.

Product placement

Natural integration of products and services within the event experience, enhancing their visibility and brand recall.

Influencers

Collaboration with content creators to amplify the reach of the event and generate authentic conversations around the brand.

VIP area

Exclusive space for guests, clients, ambassadors or partners, designed to offer a unique experience and enhance networking.

Food Trucks

Personalized gastronomic activations that enrich the attendee's experience and generate new points of interaction with the brand.

Race bibs

One of the most visible assets of the event, offering brand presence during the race, in photographs and in content shared by participants.

We left the watch at home,

because the race feels like a party

and the party feels like a race.

42,500 people
flying free.

The start-line shows at the San Silvestre Vallecana are like nothing else. 42,500 people singing, jumping and enjoying it together is something you can't explain: you have to live it.

Running club

LANOCT will draw everyone from runners tired of the same old races and hunting for something new, to anyone who wants a different plan to share with friends.

And thousands more
enjoying it from home.

We'll put you on the list

Thanks for coming. See you next time.

Let the whole world know

€100K

€150K

We have the night, the crowd and the city. LANOCT. wasn't built by chance. It leads social running because the brands that joined turned it into an experience people remember. And you? Race or rave?

LANOCT.

LANOCT is not just another race