A festival on wheels
A gathering of Volkswagen vans from all eras and origins fills this idyllic Costa Brava landscape with color every year, paying tribute to the past, present, and future of the brand with more than 20 years of history.
A group of van enthusiasts began meeting to share the story of their VW vans. Today, it has grown to over 1,000 vans, continuing that legacy and putting the connection between the brand, the people, and their stories at the center.
For the fifth consecutive year, we've developed the entire conceptualization of the gathering, experience development, and activation, where the challenge lies in continuing to create something new around an event with more than 20 years of history.
It's not just running or dancing; it's feeling your body in motion, letting yourself be carried away by the speed, losing yourself in the music, and losing yourself in the crowd. It's an experience where the race feels like a party, and the party feels like a race.
A thousand vans delight more than 7,000 visitors and offer a day of experiences centered around an increasingly fashionable automotive icon.
Rally attendees shared incredible stories of freedom, family memories in their RV, and a spirit of adventure.