The Night Shift

See you at LANOCT.

We are the first night race in the capital, in which we move away from the more conventional running and approach a much more transversal universe in which other areas such as lifestyle or music rise to the same level.

June 13, 2026

Madrid

10,000 participants

LANOCT is not just another race

Time doesn't matter. LANOCT is for those looking for new careers,
those who want an alternative plan to share with their friends.

Enjoy it

The entire race journey was accompanied by afternoon and evening micro-events with a common theme: the running concluded in celebration, in a party, the only race with an after-party.

total registered

0 K

social media followers in the first edition

0 K

total views in less than two months

0 M

media views

0 K

A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. • A race with its own after-party • See you at LANOCT. • A race with its own after-party • See you at LANOCT. • A race with its own after-party • See you at LANOCT. • A race with its own after-party • See you at LANOCT

The race in numbers

By sex

51,1% Women

48,9% Men

Women

(average age 34)

< 30

45,8%

30-40

31%

40-50

15%

> 50

8,2%

Men

(average age 36)

< 30

38,5%

30-40

31%

40-50

18%

> 50

12,5%

7km of hype

A true celebration of sport that makes Madrid a trending topic, with an event that is a huge hit with female audiences, with 51% participation, and a benchmark for healthy leisure among young people.

It's not just running or just dancing, it's feeling your body in motion, letting yourself be carried away by the speed, getting lost in the music, getting lost in the crowd.

It's an experience where the race is lived like a party and the party seems to be a race under the best possible scenario: the Madrid night.

It was never just about running

Far from the traditional race,

We are looking for an event concept

that would connect with new

audiences, both in tone and

format and content.

A visual line with implications in the

communication and promotion of

proof, and that had its translation in

LaNoct, attracting an audience

completely new to this event

that merges sport and music.

We left the watch at home,

because the race is experienced like a party

and the party feels like a race.

42,500 people
flying free.

The starting line shows of the San Silvestre Vallecana race are unique. 42,500 people singing, jumping, and enjoying themselves at the same time is an experience that can't be explained; you have to live it.

Running club

LANOCT will attract everyone from runners looking for new challenges, tired of the same old races, to those who want an alternative plan to share with their friends.