Riot Games Arcane
Between two worlds
It's time to see if you're a true Arcane fan!
We're celebrating the arrival of the second season of the series based on the popular League of Legends game by creating an immersive space where you can feel part of the world of Arcane.
November 23, 2025
Madrid
10,000 participants
10K
Runeterra in Madrid
Fans of the series were able to visit the most iconic locations in the series on a tour that allowed them to look like their favorite characters, watch the latest episodes, play a game of LOL, and take home gifts from the Arcane world.
Welcome to the playing field
After a three-year wait, fans were able to experience the Season 2 premiere together.
We connect the Arcane to our platform
An event for the entire community, those who play, those who played, or those for whom QWER means nothing.
Hidden messages
A fun challenge where all fans interact, searching for hidden Easter eggs and the most relevant details from the series.
And thousands more
enjoying it from their homes.
Youngblood camp
A center that brings together future talents, creating a high-performance space, a unique project with international projectionDecember 31st
Run, run, run.
And all this is possible thanks to all those who accompany us.
Lastlap's flagship
100K€
150K€
San Silvestre is a special plan with guaranteed impact because, along with the naming, only three brands are leading the project. We want to hear from you so we can design the perfect plan together.