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KLM North vs South

North or South?

Two ways to experience the city, two spirits for Madrid's most sustainable team race.
A journey through the capital's streets to say goodbye to spring, sharing the best running moments with friends, training partners, or family.

June 22, 2025

Madrid

7,500 participants

 

10k

10K that are done in a flash

A new, faster course, offering participants the best certified 10K route in the capital. A competition celebrating unity and what makes us unique.

The most sustainable career

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Supplies

Produced with 100% recyclable bottles.
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T-shirts

Made with renewable polymers.
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Collaboration with KLM

Global Reforestation Project.
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Signaling

Production using sustainable materials.

Thanks to the support of KLM Royal Dutch Airlines, this year we have strived to make the race more eco-friendly than ever.

Committed

At KLM North vs South we are convinced that with our strides we can combat the carbon footprint.

Initiatives

  • T-shirts with eco-friendly fabric.
  • Non-polluting racing vehicles.
  • Electric and silent generators.
  • Collaboration with the Reforesta Association for the renaturalization of the environment.
  • Prioritizing mobility in public transport.

Ready for takeoff.

A communication plan supported by their own Instagram and Facebook profiles, and a media plan with Corredor, Runnea and Corriendovoy, which together with press releases and communications to the databases of 40K people, lead the brands to take advantage of all the elements of the race.
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A high-altitude race

Shall we take off?

5K€

€35K

If you keep saying your brand is sustainable… prove it! Sustainability and sport in a unique celebration.