Two hobbies, two passions, two ways of understanding the world.
The Fan Derby is the healthy, most fun, and fastest competition in Madrid, where it's decided which football fan base rules the capital... at least when it comes to running.
Merengues and colchoneros united in a single passion.
Twelve years of competition and more
of 100,000 registered convert
the colors and the race in a big
social party, 10km along the main roads
arteries of Madrid and traveling through the
most representative places of
both hobbies.
A different race with a different format
the only one capable of bringing together thousands of
fans of both clubs.
An opportunity to generate content and collaborations before, during, and after the race, with a presence on media and a creative direction for the event, different every year!
Real Madrid and Atlético Madrid united by a single passion.
A historic rivalry and an event that transcends differences to unite everyone under a common purpose. RUNNING TOGETHER TOWARDS THE FINISH LINE
The Fan Derby is the perfect moment to understand what it means to be part of your brand, what it means to be part of Atlético de Madrid and Real Madrid. Share and choose your moment!
T-shirts with personalized graphic lines (illustrations by Juanjo Saez) + Goodies of feathers and Viking helmets (leads) + makeup artists (leads) + Photocalls at the finish (leads) + animation sets at the most important monuments of both hobbies + giant balls at the start, etc.!
Real Madrid and Atlético Madrid united by a single passion.
A historic rivalry and an event that transcends differences to unite everyone under a common purpose. RUNNING TOGETHER TOWARDS THE FINISH LINE
With 20K followers on social media.
More than 32% of runners are women.
Average age of participants: 37 years.
5K€
35K€
Look, I doubt you'll be able to unite these two fan bases any other way.
A classic where you can "play" with all of Madrid.