Iberdrola viewings · Women's World Cup
The World Cup was watched as a team
We made the community and the fans feel part of the project, connecting emotionally at every stop along the way.
We built a stand where there was no stadium.
We turned the Women's World Cup matches into meeting points to live them together. The public viewings brought the energy of the competition to public spaces, reinforcing Iberdrola's commitment to women's sport and creating a collective celebration around every match.
More than a roadshow
A movement
Communication milestone
A shared experience with social and cultural impact
A visibility platform for women's football beyond the stadium.
