Two hobbies, two passions, two ways of understanding the world.
The Fan Derby is the friendly, funniest, and fastest rivalry in Madrid, where it's decided which football fanbase rules the capital… at least when it comes to running.
Real Madrid and Atlético Madrid fans united by a single passion.
More than a career, the pride of
A city. Thirteen years of history and
over 110,000 bib numbers accumulated
have turned the Derby of the
Hobbies in the social phenomenon
definitive Madrid. They are not just
10km along the main arteries of the
capital; it is the only scenario where
the rivalry transforms into a
shared party touring the
main temples of both
hobbies.
An opportunity to generate content and collaborations before, during and after the race, with a presence in the event's media and creative direction, different every year!
Real Madrid and Atlético Madrid united by a single passion.
A historic rivalry and an event that transcends differences to unite everyone under a common purpose. RUNNING TOGETHER TOWARDS THE FINISH LINE
The Fan Derby is the perfect moment to understand what it means to be a fan of your brand, what it means to be an Atlético de Madrid and Real Madrid fan. Share and choose your moment!
Custom graphic design t-shirts (illustrations by Juanjo Saez) + Feather and Viking helmet goodies (leads) + Makeup artists (leads) + Photocalls at the finish line (leads) + Animation sets at the most important monuments of both fan bases + Giant balls at the start, etc..!
Real Madrid and Atlético Madrid united by a single passion.
A historic rivalry and an event that transcends differences to unite everyone under a common purpose. RUNNING TOGETHER TOWARDS THE FINISH LINE
Over €700,000 worth of media coverage!
With Marca as the group's media partner, we obtain a record-breaking Media Plan.
We reached the running and football community with the support of several of the best media outlets in both sectors, including sending mailings to more than 100,000 followers of their news.
With 20K followers on social media.
More than 32% of the runners are women.
Average age of participants: 37 years.
5K€
€35K
Look, I doubt you'll be able to unite these two fan bases any other way.
A classic match where you "play" with all of Madrid.