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The Business Race

The career that connects the business world

The race format that fosters business networking, strengthening teamwork and camaraderie, and transforming running into a team-building tool.

December 14, 2025

Madrid

27,000 participants

 

10K / 6K

The running and business festival

Employees of leading Spanish companies, through 9,500 teams, turn the race into a showcase for brands seeking an educated audience with medium-to-high purchasing power between 25 and 65 years of age.

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communication plan
with Unidad Editorial
0 M€
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More than 27,000 participants filled the financial heart of Madrid.

Full connection

A territory where the country's leading companies connect with your service or brand on a day of celebration of sport and camaraderie!

Kenvue Business Career
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Sabadell business career
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Communication
  • Communication to the running database and 50,000 pax
  • Press releases Mailing to participating databases.
  • Official Presentation.
  • Summary videos.
  • Radio interviews.
  • Activations at the Running Village.
  • Animation speaker.
  • Live social media content.
  • Press releases.
  • Distribution of photographs and newscuts for television at the end of the test.
  • Extensive coverage in Expansión, Actualidad, and the MARCA newspaper.
  • Personalized mailings to participants (20,000 contacts)
  • Exclusive contacts with our database of 50,000 runners.

Hold a race takeover and increase your brand's impact. Develop a special promotion that runs before the race and culminates on race day, offering all participants the opportunity to enjoy an exciting and fun time with giveaways, prize categories, and more.

The sponsor will be present in the event's official creative lineup and conventional media. The possibilities are endless, and customized packages offer the opportunity to achieve a specific and highly targeted impact for your brand:

 

  • Free bibs

  • Start and finish arch

  • Inflatable elements

  • Merchandising

  • KM and cultural interest points

  • Tarps fence

  • Official signage

  • Flags

  • Tents

  • “Instapoint” rear

  • Photocalls

  • Podium

  • Brand activations

  • Actions of influence

  • Public relations activities

The secrets of the race

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Format

Three team categories, with two, three, or four riders ready to sweat it out and defend their company's colors.
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B2B

Create your own Headquarters with other collaborators and sponsors!
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Running Village

B2B at a higher level, opportunities to highlight companies' identities and offer services.
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Circuit

A route along the capital's main thoroughfare and two distances so everyone can find their place in the race.

How do we make it your success?

Castilian crowd
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company team exit
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The Business Race

A unique challenge that allows you to be up close to the participants and activate in three different locations: Madrid, Cercedilla, and Segovia; many emotions celebrated with an unparalleled finish line.