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The Business Race

The career that connects the business world

The race format fosters business networking, strengthening teamwork and camaraderie, and transforming running into a team-building tool.

December 13, 2026

Madrid

+30,000 participants

 

10K / 5K

The running festival and the company

The employees of the main Spanish companies, through 9,500 teams, turn the race into a showcase for brands that seek an educated audience with medium/high purchasing power between 25 and 65 years old.

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communication plan
with Unidad Editorial
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More than 30,000 participants filled the financial heart of Madrid

Full connection

A territory where the country's leading companies connect with your service or brand on a day of celebration, sport, and camaraderie!

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Communication
  • Communication to the running database and 50,000 pax
  • Press releases. Mailing to participant database.
  • Summary videos.
  • Activations in the Running Village.
  • Speaker animation.
  • Live content on social media.
  • Press releases.
  • Distribution of photographs and newscuts to television stations at the end of the test.
  • Extensive coverage in Expansión, Actualidad Económica, El Mundo and the MARCA newspaper.
  • Personalized mailings to participants (20,000 contacts)
  • Exclusive contacts with our database of 50,000 brokers.

Take over the race and boost your brand's impact. Develop a special promotion that runs from the start to the event and culminates on race day, offering all participants the chance to enjoy an exciting and fun experience with giveaways, prize categories, and more.

The sponsor will be featured in the official creative materials and traditional event displays. The possibilities are endless, and customized packages offer the opportunity to achieve a specific and highly targeted impact for your brand

 

  • Free bib numbers

  • Start and finish arch

  • Inflatable elements

  • Merchandising

  • KM points and points of cultural interest

  • Tarpaulins for fencing

  • Official signage

  • Flags

  • Tents

  • “Instapoint” Rear

  • Photocalls

  • Podium

  • Brand activations

  • Influence actions

  • Public relations activities

The secrets of the race

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Format

Three team categories, with two, three or four runners ready to give it their all and defend their company's colors.
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B2B

Create your own Headquarters together with the rest of the collaborators and sponsors!
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Running Village

A B2B at a higher level, opportunities to highlight the identity of companies and offer services.
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Circuit

A route along the main artery in the center of the capital and two distances so that everyone can find their place in the race.

How do we make it your success?

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The Business Race

The grand celebration of sport and business has solidified its position with an all-time participation record, making it one of the premier events nationwide. Contact us to learn more about all the activation and communication opportunities this project offers.