Back to the Basics

The stars vibrate in green

Back to Basics focuses on breaking down some of the barriers to entry for women in strength sports, and makes it accessible to everyone.

Let's play with the "A" and the "V" to simulate

A communication and outreach strategy

Alongside Lydia Valentín

With the Olympic champion and the national women's weightlifting team as a reference, supported by a pool of profiles relevant to the community that enhance our message.

Back to the basics

We built the Back to Basics concept that focuses on breaking down some of the barriers to entry for women in strength sports, and makes it accessible to everyone.