The Night - Lastlap Agency

The Nocturnal

See you at LANOCT.

We're the first night race in the capital, moving away from more conventional running and into a much more transversal universe where other areas such as lifestyle and music are elevated to the same level.

June 13, 2026

Madrid

10,000 participants

LANOCT is not just another race

Time doesn't matter. LANOCT is for those looking for new careers,
those who want an alternative plan to share with their friends.

Enjoy it

The entire race journey was accompanied by afternoon-evening micro-events with a matching note: the run concluded with a celebration, a party, the only race with an after-party.

registered in total

0 K

followers on social media in the first edition

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total views in less than two months

0 M

average views

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A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. · A race with its own after-party · See you at LANOCT. ·

The race in data

By sex

51,1% Women

48,9% Men

Women

(average 34 years)

< 30

45,8%

30-40

31%

40-50

15%

> 50

8,2%

Men

(average 36 years)

< 30

38,5%

30-40

31%

40-50

18%

> 50

12,5%

7km of hype

A true sports festival that's turning Madrid into a trend, with an event that's a hit with female audiences, with 51% participation, and a benchmark for healthy leisure activities among young people.

It's not just running or just dancing, it's feeling your body in motion, letting yourself be carried away by the speed, getting lost in the music, getting lost in the crowd.

It's an experience where the race is lived like a party, and the party seems to be a race in the best possible setting: the Madrid nightlife.

It was never just about running

Far from the traditional race,

We are looking for an event concept

that connected with new

audiences, both in tone and

format and content.

A visual line with implication in the

communication and promotion of

test, and which had its translation in

LaNoct, attracting an audience

completely new to this event

that fuses sport and music.

We left the watch at home,

because the race is experienced as a party

and the party seems like a race.

42,500 people
flying free.

The San Silvestre Vallecana race's starting performances are unique. 42,500 people singing, jumping, and enjoying themselves at the same time is an experience beyond words; you have to experience it.

Running club

LANOCT will appeal to runners looking for new challenges, tired of the same old races, and those looking for an alternative plan to share with their friends.