ElPozo Bienstar
Sport Center by Carlos Alcaraz and
Olga Carmona
El Pozo and Carlos Alcaraz 'invade' Madrid's Plaza de Callao. We've set up an interactive space where we've brought together the brand's main ambassadors, Carlos Alcaraz and Olga Carmona – a space dedicated to health and sports!
Match point
Just returning the ball to Carlos Alcaraz is enough! Not everyone can do it, even World Champion Olga Carmona took on the challenge and found out it was no walk in the park.
We transformed Callao Square into
a space for health, sport and
content generation in which
for three days both the public
as content creators
They were able to interact with the brand.
simulator experience up to a
Healthy cooking workshops,
virtual tennis tournament.