ElPozo Bienstar
Sport Center x Carlos Alcaraz and
Olga Carmona
El Pozo and Carlos Alcaraz invade Madrid's Plaza de Callao. We've set up an interactive space where we activate the brand's main ambassadors, Carlos Alcaraz and Olga Carmona, a health and fitness space!
Match point
Just throwing the ball back to Carlos Alcaraz is enough! Not everyone can do it, even World Champion Olga Carmona took on the challenge and found it was no small feat.
We transformed Callao Square into
a space for health, sport and
content generation in which
for three days both the public
as content creators
were able to interact with the brand.
simulator experience up to a
Healthy cooking workshops,
virtual tennis tournament.