Back to the Basics

The stars vibrate in green

Back to Basics focuses on breaking down some of the barriers to entry for women in strength sports, making it accessible to everyone.

We play with the “A” and the “V” to simulate

A communication and convening strategy

With Lydia Valentín

With the Olympic champion and the national women's weightlifting team as our benchmark, supported by a pool of relevant profiles for the community that enhance our message.

Back to the basics

We built the Back to Basics concept, which focuses on breaking down some of the barriers to entry for women in strength sports and making it accessible to everyone.