Streets of the future
ID. Street, Volkswagen’s electric street, is born. A resounding success, bringing the brand’s new mobility and strategy to one of Madrid’s main shopping areas in a close, participative and very, very original way, with more than 35,000 visitors over the weekend.
We intervened in the financial area of Madrid North, where we created a Volkswagen city with a total of seven points to pass through, such as ID. House, ID. Bank or ID. Travel.