A festival on wheels
A gathering of Volkswagen vans from all eras and origins fills this idyllic landscape of the Costa Brava with color every year in a tribute to the past, present and future of the brand with more than 20 years of history.
A group of van enthusiasts started meeting to share the history of their VW vans; today it has grown and grown to bring together more than 1,000 vans to continue that legacy and put at the center the connection between the brand, the people, and their stories.
For the fifth consecutive year, we have developed the entire conceptualization of the concentration, experience development and activation, where the challenge lies in continuing to create something new around an event with more than 20 years of history.
It's not just running or just dancing; it's feeling your body in motion, letting yourself be carried away by the speed, getting lost in the music, losing yourself in the crowd. It's an experience where the race feels like a party, and the party feels like a race.
A thousand vans delight more than 7,000 visitors and offer a day of experiences centered around an increasingly fashionable automotive icon.
Those attending the gathering shared incredible stories of freedom, family memories in their camper vans, and an adventurous spirit
