Red Bull
Tetris Callao
The pieces fall, not the party.
In the heart of Madrid and with the most relevant content creators of the moment led by Grefg, we designed an event for Red Bull in which the Tetris Pro community and all the fans of this video game had a leading role. Despite the risk involved in organising an outdoor gaming event, the result was spectacular.
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Fitting all the pieces together
Seeking the integration of partners such as Domino’s Pizza or Samsung was another of the great challenges of this proposal: it’s not that we made a record, it’s that we played the game.