Agencia Lastlap

KLM North vs South

North or South?

Two ways of experiencing the city, two spirits for the most sustainable team race in Madrid. A journey through the streets of the capital to say goodbye to spring by sharing the best running moments with friends, training partners or family.

22 June 2025

Madrid

7.500 participants

 

10k

10K that flies by.

A new, faster course, offering participants the best certified 10K course in the capital. A competition for unity and for what makes us unique.

The most sustainable race.

Ready for take-off.

A communication plan supported by our own Instagram and Facebook profiles, and a media plan with Corredor, Runnea and Corriendovoy, which together with the press releases and communications to the BBDD of 40K people, lead the brands to take advantage of all the elements of the race.

Committed to the planet

Shall we take off

5K€

35K€

If you say your brand is sustainable… prove it! Sustainability and sport in a unique party.

One more round

We are not closed for holidays here, we still have a lot more for you to get to know us.
Do you want to take a look around?