Blue Carpet with Prime Video.
We landed a very special premiere together with the content platform. Fans packed Callao and together we created a unique atmosphere that transcended the typical Gran Vía premiere. A stage with live performances to connect with the audience and a photocall that no one wanted to miss.
Even the most classic event formats can evolve with a creative approach that enhances them.
A partner like Prime Video knows this and has come to revolutionise the scene.